Categories
Energy Drink

A Mic-Drop Moment Years in the Making

Ghost Energy Swedish Fish

We’re barely into 2022 and the squad over at Ghost Lifestyle is coming in hot with a “mic drop” moment for the brand. Ghost Energy, one of their flagship energy drink products, has just released a new flavor: SWEDISH FISH!

This is a journey that started back in 2016. Dan, Ryan, and the rest of the team at Ghost, put in countless hours and performed scores of taste tests perfecting the Swedish Fish flavor. Working on this collaboration for nearly three years under the guise, Project Xthe official licensing-agreement announcement with Swedish Fish finally arrived in 2018 with the delivery of Ghost BCAAs.

Swedish Fish Ghost Energy is here! But first, a 2018 flashback:

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Ghost Lifestyle Logo

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Receiving an overwhelmingly enthusiastic response and subsequent a spike in sales served as a pivotal opportunity for the brand and resulted in additional Swedish fish flavored supplements released to the public. Alas, it was a “welcome to the big leagues” moment for the company.

Swedish Fish is a beloved flavor. In addition to Ghost BCAA and Ghost Energy, it can also be found in Ghost Legend (pre workout) and Ghost Gamer (energy-based gaming supplement with less caffeine). With so many great formulas and a relentless team working to bring even more exciting new products to market, be sure to sign up for Ghost alerts on PricePlow to keep up with all the latest and greatest news from the brand and coupon alerts from us!

Ghost Energy Drink – Deals and Price Drop Alerts

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Swedish Fish’s biggest fan: Ghost founder Dan Lourenco

This partnership runs personal for Ghost Lifestyle as anyone who’s ever gotten to know Dan (co-owner of Ghost) is aware of his passion for the gummy treat. He’s known for stashing hoards of the candy around the Ghost Lifestyle offices, his home, car, and the red fish even adorn some of his clothing!

Need proof? Watch this insane clip from S7:E9 starting at the 11:56 mark:

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It’s fair to say that when it comes to fulfilling the integrity of this collaboration, Dan’s authorization comes in high prestige.

Ghost Energy Ingredients and Nutrition Facts

Ghost Energy presents a diverse mixture of ingredients that, together, boosts mental clarity, focus, and physical energy. You’ll want to visit our main article for a comprehensive analysis of each ingredient, “Ghost Energy Drink: The Formula Keeps Getting Better”. Below is a brief overview of what you can expect from each can.

Swedish Fish Ghost Energy

The flavor is superb – and the carbonation adds a very interesting dimension to it.

  • Calories: 5
  • Carbohydrates: 1 gram (0g of sugar)
  • Total Fat: 0 grams
  • Protein: 0 grams

Active ingredients:

Here’s where Ghost separates themselves from the rest of the pack of energy drinks stations you’ll find at gas and grocery stores:

  • Carnipure L-Carnitine L-Tartrate – 1000mg

  • Taurine – 1000mg

  • Natural Caffeine (from Coffee Bean) – 200mg

  • Alpha-GPC 50% – 150mg

  • NeuroFactor Coffee Fruit Extract – 1000mg

  • AstraGin – 25mg

Ghost Energy was developed to be a delicious taste, low-calorie energy drink. With 0 grams of sugar, there are no concerns of blood sugar levels spiking or sharp, anxiety-inducing drops in energy levels. Again, please read our recent Ghost Energy Drink blog post for a more thorough review of this well-calculated formula.

All Ghost Energy Flavors

Ghost Energy Swedish Fish

Is Swedish Fish the new GOAT? Yeah, probably

With an expansive flavor selection, you’ll find more exciting collaborations such as WARHEADS and SOURPATCH KIDS, as well as classics like Tropical Mango and Orange Cream.

Whether you’re in the mood for something adventurous or low-key, Ghost Energy’s assortment of flavors has got you covered.

See Ghost’s Swedish Fish Energy Launch

On February 3, 2022, the cans were officially launched on Ghost’s Building The Brand YouTube SeriesSeason 8 Episode 16:

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But remember, they’d been working on this for a long time – you can see testing from January of 2021 in Season 7 Episode 2:

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And now it’s finally here.

A Perfect Way to Start the Year

Ghost Energy Orange Cream

Ghost closed 2021 down properly with Orange Cream Energy

The new launch is a great accomplishment and provides another signal that Ghost Energy is a force to be reckoned with in the energy drink category. The brand’s well-researched and clinically-studied ingredients, transparent labels, and unique flavors are cause for an exciting disruption in an otherwise monotonous, repetitious, and — quite frankly, trashy — energy drink industry.

As we’re just dipping our toes into 2022, and this is a team that always goes bigger and better as the year goes on, we can’t wait to see what Ghost has in-store for the future. Sign up for alerts below and we’ll notify you when the next major Ghost flavor drops:

Ghost Energy Drink – Deals and Price Drop Alerts

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Categories
Cider

Original Sin Hard Cider: Successfully Misbehaving for the Past 25 Years

By Ana Soltero | Reporting by CiderScene

“Have you sinned today?” If you’ve had a sip of Original Sin hard cider in the past 25 years, you very well may have.

This year, New York’s Original Sin cidery celebrates their 25-year anniversary since their establishment in 1996. While founder Gidon Coll calls the past quarter-century an amazing journey, there’s no doubt the voyage started off a little rocky.

“Back then, what perception there was of cider was often negative,” Coll said. “Finding a distributor willing to carry a cider from a small new producer was a major challenge.”

Before jumping into the recent history of Original Sin, let’s discuss a little bit of the old days of cider.

Once upon a time, a long time ago, hard cider held a higher social status than beer in America — up until the mid-1850s, that is. Somewhere along the way (we’re looking at you, Prohibition), the drink’s following dropped.

During the 20th century, interest and knowledge surrounding the cider scene was in the pits. Its watershed moment didn’t come until 2011, when the United States National Cider Association came along and after the first CiderCon meeting — which Coll attended.

“That meeting consisted of 40 or so individuals, from a variety of backgrounds who came together with a singular mission to grow our industry,” Coll said. “From that moment on, the US cider industry has had a sense of structure and community.”

Stop the tape and rewind. As aforementioned, Original Sin was established in 1996. Coll recalls that the first few years of Original Sin were tough. He hauled cases of cider onto New York City subways and to Manhattan and Brooklyn establishments.

However, Coll said he still held a sense of optimism regarding the future of Original Sin for two reasons:

“One, people who had never tried hard cider before generally liked it and many were surprised and intrigued to hear about the rich traditions of the drink,” Coll said. “And two, OS has always had an amazingly loyal following.”

Soon, Coll experienced a feeling of euphoria when the first set of East Village bars agreed to stock his cider, and shortly after, when he first witnessed customers ordering Original Sin by name.

Twenty-five years later, Original Sin has received salutes from the likes of Market Watch, The New York Times, New York Post and Paper Magazine.

So, what can other sideries that want to reach a 25-year milestone do? When it comes to developing a following for your cider, Coll said he’d recommend engaging with end-consumers as much as possible.

“Direct contact with cider drinkers will enable you to communicate the attributes of your product offerings and give you invaluable first-hand market feedback,” Coll said.

According to the cidery’s about pageduring Original Sin’s early days, Coll “collected feedback from everyone he knew, adjusting and tinkering with his cider until it was clean, crisp and practically perfect.”

This sort of communication between cidermaker and cider drinkers has allowed the cidery to continue to produce a variety of hard ciders, from fruity picks to straight-up apple and drier cider offerings.

The people Coll has met along the way (and the cider, of course) have helped Original Sin along its journey.

“It is hard to put in words the level of gratitude I feel to all the consumers, bartenders, and bar and restaurant owners and managers who have gone out of their way to support OS through the years,” Coll said. “We have also been incredibly fortunate to have an amazing supportive network of distributor partners.”