Energy Drink

A Natural Energy Shot That Leans on FOCUS

The Genius Brand, which is the brand to beat on Amazon, has dropped numerous products within the last few years that have shook the Prime space of the industry. We’re huge fans of their 2018 releases like Genius Consciousness (nootropic) and Genius Joy (mood enhancer), but more recently, they released Shot of Geniustheir own take on the popular energy shots you find lining the counters of convenience stores across the country.

A Shot of Genius

Rob Oliver and The Genius Brand want to give you a Shot of Genius!

Therein lies the question: are these shots as impressive as their other products? Is there enough room for “Genius-level dosing” in a small shot bottle?

The Premise: A Shot of Genius

Shot of Genius comprises two products merged: a nootropic and an energy drink. The formula provides the energizing kick of caffeine while also including several (fully dosed!) cognitive-boosting ingredients we love. While this combination already makes it a unique product, Genius went a step forward in terms of its utility. Shot of Genius comes premixed in a small bottle — it’s an RTD product like many that we’ve seen spring up in 2018, but in portable shot form.

This means that a consumer, like a medical student for example, can throw a few shots into a backpack for ease of use. The demographic of Shot of Genius is clear based on its design choices — it’s for people on the go that rely on their cognition every moment of their waking hours. While we’ve lauded Genius for their product designs in the past, we will applaud them for their demographic targeting this time around. By taking away the clunkiness of a consumer mixing a powder into a beverage, Shot of Genius offers a practicality that few other nootropics offer.

Before we get into the details, you can check the prices and sign up for Genius news alerts on PricePlow:

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Genius could have gone for a capsule formulation, but we feel that the “energy shot” format is a more appealing option. There are many people that disdain taking pills. Some investigations have found that 40% of American adults have trouble swallowing pills. Design choices aside, we know you’re all here for the science behind the product. So let’s get into the research.


  • Caffeine Anhydrous (100mg)

    Genius Energy Shot Ingredients

    Just 100mg caffeine lets you pair this with coffee if you want! Some may be irked by the 760mg N-Acetyl L-Tyrosine instead of 750, but we’re taking that bonus 10mg to the bank!

    Listen, we will not sit and tell you that caffeine wakes you up. You already know that. You know it will energize you and take your thinking to the next level. For A Shot of Genius, caffeine will help keep your cognition running at a fast pace.

    100mg, while low, is a good move on Genius’ part, whose first supplement was actually the stimulant-free Genius Pre Workout. While it will make users consume more of the bottles to get intense stimulation, it also allows consumers to enjoy a morning coffee alongside of it. For those that are using it for a late night gaming session, the small amount of caffeine will help you be more alert without impacting your sleep as much as a higher dose would.

    For the Genius customer base, this dose is unsurprising and quite flexible.

  • Alpha GPC (300mg)

    Alpha-GPC is an industry-leading form of choline supplementation. While high-dose Alpha-GPC is popular in pre-workouts (for good reason) as a strength and performance booster, it is also a potent nootropic, since it helps drives up the levels of acetylcholine in your body.[4] Acetylcholine is likely the The most important neurotransmitter for learning processes, so more is a good thing!

    The one question is if this is 50% Alpha GPC or a true 300mg dose. Alpha-GPC is a stickier form of choline and must be bound to silica in powders, but we wondered if you could get away with a non-bound Alpha-GPC in a liquid. We asked The Genius Brand and it turns out that you still need to use Alpha GPC 50%, so you can consider this to have 150mg of the active stuff.

  • L-Theanine (100mg)

    L-Theanine, a component often associated with green tea, combines with the caffeine present in Shot of Genius to produce a synergistic nootropic effect within the product. While caffeine is an amazing cognitive enhancer, it comes with side effects like increased anxiety for some (although we’re not really concerned in the case of 100mg caffeine). L-Theanine is a natural counter to the anxiogenic effects of xanthines — the class of stimulants that caffeine falls under.

    A Shot of Genius Benefits

    The Benefits Behind the Shot

    For those that don’t care about all the fun biochemistry behind this synergy, just know L-theanine will help you enjoy the energy boosting effects of caffeine while mitigating the anxiety that comes with caffeine.[5] The end result is that users get more focused when adding it in to caffeine – exactly what we want.

    So why isn’t it in more energy drinks and energy shots? Because it’s expensive! Those high-stimulant energy drinks leave you dumped, but that’s not necessary with compounds like alpha-GPC and L-Theanine to make the assist.

    A focus shot more than an energy shot

    The ratio is where things will be interesting — a 1:1 ratio is ideal for cognitive performance, but may be a bit on the “calm and relaxing side”. So at this point, we can state that this is a true focus shot and less of an energy shot.

  • N-Acetyl Tyrosine (760mg)

    Tyrosine is a precursor to the catecholamines.[6] The catecholamines include all the fun neurotransmitters like epinephrine, dopamineand norepinephrine. You know how we said caffeine and L-theanine is the money combo like a paragraph ago? It turns out that tyrosine is the final uppercut.

    Genius Energy Shot

    The Genius “Energy Shot” doesn’t have a ton of energy it leans on focus instead!

    Tyrosine increases the production of catecholamines in the body while caffeine encourages the body to release more catecholamines into systemic circulation. So you’re fine-tuning both the synthesis and the release of the catecholamines, and it helps caffeine work better. The combination should have you feeling good.[8]

    The dose here is solid, especially for such a small shot bottle. It’s in the middle of a conservative dose and a high dose. We have to love that Rob and his team hilariously decided to go with a unique dose of 760mg as opposed to something like 750mg. It may drive your crazy label-OCD, but we never complain about ten extra milligrams of this ingredient – ​​why not add it?

    While those more in-tune with neurohistology will note that More catecholamines may lead to higher stress — the research on this is mixed. Some studies have shown a reduction in stress, which opposes the conventional wisdom.[7] Specifically, tyrosine helps severely stressed people — aka most of Americans today.

  • Blueberry Leaf Extract (300mg)

    While readers may see “fruit extract” and write it off as a filler, this is the furthest thing from the truth. Blueberries are one of the best ways to improve cognition in healthy or pathological populations, and they add a great flavor to boot. Many industry experts include blueberries as a staple ingredient for anyone seeking to improve their memory and cognition through dietary interventions.

    Taking a leaf extract allows those that aren’t the biggest fans of fruit (or the carbs associated with them) to still enjoy the cognitive improvements attached to blueberry consumption. Prolonged use of blueberries as a nootropic improves memory, focus, and even overall well-being. In addition, blueberries are potent antioxidants that can improve your general health. [9-11]

The Flavor and Sweetener

The Genius Brand Shots

The Smart Choice

Based on the Amazon page, this product comes as a wild berry flavor, and is also sugar-free and free of artificial sweeteners – it’s naturally sweetened with stevia! But note the use of sodium benzoate, potassium sorbateand “Flavor Masking Agent” – things that are tough to get away from in these shots.


Finally, a shot that’s more about focus than flat-out energy. A Shot of Genius is one of the coolest inclusive nootropics we’ve seen since energy shots hit the market and nootropics became a focal point of the industry. Reason being, it’s differentand it approaches a more natural crowd who’s only had stiff crack-and-crash drinks marketed to them.

It includes only ingredients that work substantially well at reasonable doses and even accounts for those that can’t tolerate high doses of caffeine. It can be taken alongside coffee, or will work great on its own for those who don’t want that extra juice. If you’re a hard-working student or employee trying to edge out the competition, you may just need a Shot of Genius to push you through to the other side.

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Energy Drink

Advanced.GG Partners with Splitgate for Rocket Pop Focus

We’ve covered Advanced.GG — the creators of Focus, the first clinically-dosed gaming supplement utilizing nooLVL — numerous times in the past, but this one’s different. Previous articles have dug into the Focus formula, the clinically-tested nooLVL ingredient from Nutrition21 that’s inside, and flavor collabs such as Travel Danielle’s Strawbana and GGB’s Strawberry Lemonade.

Advanced.GG Splitgate Rocket Pop

The incredible Advanced.GG Focus gaming supplement now has a flavor collab, but not with a gamer – it’s with an actual game! Advanced Focus Splitgate Rocket Pop is here

So we’ve seen trendy gamer flavor collaborations, but never before have we seen an entire game getting its own collab too:

Advanced.GG partners with Splitgate for Rocket Pop FOCUS

The supplement company that’s made by gamers, for gamers — Advanced.GG — is now partnered with Splitgate, a popular warfare arena first-person shooter game. They’ve released the Splitgate Rocket Pop flavor, which is a take on the famous red, white, and blue popsicles.

As the first game partnership, the two companies made sure that this flavor would not be a disappointment, and we can’t think of a better partner to have a Rocket Pop than a first-person shooter like Splitgate. The details are covered below, and if you want more notifications about Advanced.GG news, you can sign up on PricePlow:

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Splitgate Rocket Pop?

Rocket Pop (sometimes called “Bomb Pop”) flavor systems generally feature three distinct flavors: cherry, lime (sometimes lemon), and blue raspberry – and every brand tilts theirs in a different direction to work with their supplement. The Advanced.GG Focus Splitgate take on flavor, as shown in the video above, is a very good cherry with lemon/lime (heavier on the lime than lemon), while going lighter on the blue raspberry.

What is Advanced.GG Focus?

Advanced Focus V2 nooLVL

Advanced.GG’s Focus V2 was the first supplement with a full clinical dose of nooLVL

In fall of 2019, the trend-setting ingredient developer and research firm Nutrition21 announced the first dietary supplement to include an ingredient known as nooLVL. That supplement was none other than the latest version of Advanced.GG’s Focus. With a clinical study under its belt,[1] nooLVL was the world’s first science-backed dietary supplement ingredient made for gamers and studied on gamers. And as the first supplement to go live with nooLVL inside, it made Advanced.GG Focus the world’s first clinically-dosed gaming supplement.

Ever since then, Advanced.GG has been on a tear, and their collabs keep getting bigger and more grandiose as they stake their claim on not only the gaming industry, but the nootropic focus sector of the supplement industry as well.

You can read more about it in our article titled Advanced GG Focus Esports Supplement: For Gamers, By Gamers.

Advanced.GG Focus Ingredients

Advanced.GG Focus Splitgate Ingredients

Advanced.GG Focus is clinically dosed with a full 1.6 gram serving of nooLVL alongside 200 milligrams caffeine and more!

Each scoop of Focus has the following profile:

  • nooLVL (Inositol-enhanced Bonded Arginine Silicate) – 1.6g

  • Alpha-Glyceryl Phosphoryl Choline (Alpha GPC 50%) – 300mg

  • Choline Bitartrate – 250mg

  • Natural Caffeine (from Green Tea (Camellia sinensis) (leaf)) – 200mg

  • L-Theanine – 100mg

  • Panax Ginseng Extract (7% Ginsenosides) (stem & leaf) – 50mg

  • Astaxanthin (Haematococcus pluvialis) (alga) – 20mg

  • Black Pepper Extract (piper nigrum) (fruit) (Bioperine) – 5mg

  • Toothed Clubmoss (Huperzia serrata) (aerial parts) (standardized to1% Huperzine A) – 50mcg

  • Added B and C vitamins

Details on nooLVL, and the latest studies

nooLVL is based upon inositol-enhanced arginine silicate, which has been shown to improve blood flow through increased nitric oxide production.[1-4] These types of ingredients are generally utilized in workout supplements to increase blood flow to the muscles, but they actually increase blood flow to the brain As well – and this has been shown to lead to improved cognitive performance and reduced cognitive decline after extreme exercise.[5]

nooLVL Research Stroop Test

The Stroop test is a neurocognitive test where subjects must read aloud the color of the text that is printed rather than the actual text! It evaluates selective attention, response inhibition, and reaction time. Fewer errors are better!

Nutrition21 took this technology, which was in a pre-workout ingredient named Nitrosigine, and put it to the test in gamers. In 2019, researchers recruited 60 video gamers (both men and women) who played at least five hours per week.[6] In a double-blinded, randomized, placebo-controlled trial, they found that seven days of nooLVL gave gamers significantly greater reaction time, accuracy, decision-making speed, and perceived energy compared to placebo.[6]

Most importantly, those gamers were actually playing modern games — Fortnite, Call of Duty, and Madden[6] — the first two of which are very relevant to Splitgate.

While those effects were measured after a week of use, a more recent study out of Texas A&M published in 2021 found that there were significant effects in various measures of short-term memory, reaction time, reasoning, and concentration only 90 minutes after using nooLVL![7,8]

nooLVL Short Term Memory & Reaction Time Study

A new study is here from Texas A&M where nooLVL was shown to improve Short Term Memory and Reaction Time!

And getting back to the inositol-stabilized arginine silicate in Nitrosigine, which lies at the base of nooLVL, a more recent 2021 study has shown that it’s able to improve cognitive outcomes in healthy adults as well,[9] so that’s also worth looking into!

You can learn more about the more recent study in our article titled nooLVL Increases Short-Term Memory and Reaction Time: New Study Published and read about the rest in our article titled nooLVL: Next-Gen Focus Ingredient for Gaming Supplements.

In addition, you can also see that there are other energy and focus-boosting ingredients in Advanced.GG Focus, including 200 milligrams of naturally-sourced caffeine.

What is Splitgate?


Splitgate image courtesy Wikimedia

Splitgate is a multiplayer first-person shooter (FPS) video game that was created by 1047 Games and is free to play. It was launched in mid-2019 for Windows, Xbox One, Xbox Series X/S, Playstation 4 and 5, and the unequaled Linux operating system. Upon the game’s launch, it was so popular that their servers crashed, thanks to over 600,000 downloads in its first week.

Splitgate has a science fiction edge that was inspired by Hello, where players engage in combat in battle arenas but can create wormholes between different parts of the map. The portals can be used for both travel and weapons deployment, creating an enormously fun and excitingly fast experience.

All available flavors of Advanced.GG’s Focus:

Advanced.GG Focus Splitgate Rocket Pop

Advanced.GG making moves with server-destroying Splitgate

Advanced.GG Focus

Regardless of what you’re doing… Focus 2.0 gets you… focused!

As the gaming industry evolves, Advanced.GG does as well, and it’s all backed by a full, clinically-studied dose of nooLVL. The enhanced blood flow to the brain is a perfect complement for the added energy and focus support, bringing a well-rounded gaming supplement that’s not too much yet never too little.

We’ve loved following Advanced.GG over the years, as they’ve brought efficacy, transparency, and legitimacy to a gaming supplement industry that was certainly lacking all of those before they — and nooLVL — arrived on the scene.

And even if you’re not a gamer, and just want an incredible nootropic energy drink that can double as a pre-workout supplement, Focus is still here. There are plenty of flavors to choose from, and Splitgate Rocket Pop may be the one that hits closest to your heart, just like those classic ice pops.

Advanced.GG Focus 2.0 – Deals and Price Drop Alerts

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Disclosure: PricePlow relies on pricing from stores with which we have a business relationship. We work hard to keep pricing current, but you may find a better offer.

Posts are sponsored in part by the retailers and/or brands listed on this page.