Is The Juice You’re Buying Actually Raw? Here’s How to Tell

Did you know that juice companies are legally allowed to label the juice as “raw” even if it’s not? That’s because there’s no “standard of identity” for the term “raw” under FDA guidance.

Additionally, businesses are not required to label if the juice has been pasteurized or HPP’d, since processing steps don’t need to go on the label.

woman in store buying juice

Six Ways To Tell That Juice Isn’t Actually Raw:

  1. The juice isn’t refrigerated at the store. Shelf stable juice must be heat pasteurized.
  2. The lid is one of those Snapple-type lids that “pops” when you open it. This is an indicator that the juice has been “hot filled” in the bottle.
  3. The expiration date is more than a week from the day you purchase it. The maximum shelf life for raw cold pressed juice is 7 days, and even that is pushing it (3-5 days is standard)! If it’s longer than that you can bet it’s been processed to extend the shelf life.
  4. The juice is labeled as “cold pressed” instead of “cold pressed”. “Cold pressured” is a tricky term invented by the HPP term industry that sounds a lot like cold pressed, but they use it to mean high pressure processed.
  5. The juice brand is a wholesale / national brand. Companies that sell their juice wholesale to grocery stores are required by law to process the juice via HPP, Pasteurization, or UV.

    Pro tip: Raw juice is not technically allowed to be sold for wholesale distribution in the US. However, it’s worth noting that not all regions of the US enforce this regulation. So, if you’re shopping at a small, local grocery store or café, it’s possible that they are re-selling actually raw juice made at a nearby juice bar. Always ask if you’re unsure.

  6. The juice is made in a far-away place. Raw juice is not going to be transported very far. So if you’re in Texas buying juice made in California, you can bet it’s not raw.

Beware of Marketing Terms

Some brands may not actually label the product as “raw”, but might use some labeling tricks to signal that it’s raw when it’s actually not. Here are some common labeling tricks:

  1. “Cold Pressured” as described above.
  2. “Made from raw ingredients” – uh… duh! All juice is made from raw ingredients. It doesn’t mean that the juice hasn’t undergone extra processing since it was made.
  3. “Consume within 3 days after opening” – This is a great way to signal that the juice has a 3 day shelf life when in actuality, it might expire in 60 days. Check the printed expiration date on the bottle (it might be harder to find).
  4. Using the word “raw” when describing other things, other than the juice itself. For example, the word raw might be in the brand name itself. Just because the brand has the word “raw” in it, doesn’t mean the product itself is raw. Tricky!

Ok, So How Do You Know If the Juice Is Actually Raw?

This one is easy – buy from small, local shops where you can see them making the juice! If you’re unsure, ask them where or how the juice is made. If they aren’t making it on-site (or nearby), you can bet it’s not raw.

Bonus: How to know if the juice is actually cold-pressed

Ask the juice bar what brand of machine they use to make the juice. If they use a Goodnature machine, you know it’s actually made in a real juice press. Check out the Goodnature Difference to learn more.


How to Get a Tax Break Buying a Commercial Juicer

How to (basically) get a 37% discount on your commercial juicer:

Since 2017 in the US tax code, Section 179 allows taxpayers to deduct or “write off” the cost of certain property as an expense when the property is placed in service.

Disclaimer: I’m not an accountant and this isn’t tax advice. Tax policies change from year to year, and they can vary depending on your entity type, industry, and other factors. Make sure to consult an accountant or tax attorney before making any decisions.

Section 179 Explained

Traditionally, when you purchased property for your business, you could only depreciate the expense over its useful life. For example, if you purchased new tables and chairs for your juice bar and they were expected to have a 10 year life span, you could depreciate the expense over 10 years. So, you could “write off” 10% of the purchase every year for 10 years – meaning you would decrease your tax liability a little bit each year for 10 years.

However under the new-ish Section 179 updates, you may deduct the entire purchase amount in the year it’s purchased. Section 179 is limited to certain types of equipment, such as cars, office furniture, business machinery (like juice machines), and computer equipment you use to run your company.

So, if you normally pay 37% taxes on your business profit, you can think of this as a 37% discount on the purchase of equipment.

How to take advantage of Section 179

Here is how you can write off the entire purchase price of a commercial juice machine or other business machinery:

  1. Talk to your accountant and make sure your business is eligible.
  2. Purchase the machinery and put it “in service” the year you want to write it off.
  3. Make sure to keep good records and save the invoice(s).
  4. Expense the purchase under Section 179 when you file your business taxes using form 4562.

How Much You Can Save on The Purchase

Let’s take an example and pretend you are purchasing a Goodnature X-1 Mini for about $14k total including accessories.

Price of Equipment $14,000
Typical tax rate 37%
Money saved on juicer with Section 179 $5,180
Effective price of equipment $8,820

As you can see, when you can expense the entire price of the equipment in one year, you’re Effectively paying a much lower price on the equipment.

Get Started Today

If you’re interested in purchasing a Goodnature commercial juicer and taking advantage of Section 179 for your juice bar this year, contact us today for a quote and shipping estimate.

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